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Diamond Star: Mechanism Transformation, Full Development

2013-11-18 10:34

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Mechanism transformation is the only way for an enterprise to develop. Only by striving to achieve a smooth transition of system transformation can an enterprise achieve its sustainable and healthy development. Recently, Diamond Star has been busy dealing with factory relocation. It is understood that 2013 is the year of Diamond Star’s mechanism transformation. This year, the company will complete tasks such as factory relocation, mechanism reform, quality improvement, and technical improvement, so as to promote the development of the company. . In his busy schedule, Mr. Lv accepted our interview and introduced us to the development direction of enterprise transformation.

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Diamond Star Door Industry was established in 2004. It is a modern enterprise specializing in the research, development and production of medium and high-end non-standard doors. It has strong research and development strength and strict and efficient management mechanism. So far, the company has a production base of 42,000 square meters, equipped with high-precision CAD design, modern production lines, sophisticated production testing equipment and more than 160 high-quality professional and technical personnel.

The product is first transformed and upgraded

In the entire transformation and development plan of Diamond Star, product upgrades bear the brunt, Mr. Lv told the author: "Our company has never made doors below 0.7mm thickness, even though it still has a certain market demand. Quality is the main thing. Our company has been emphasizing it during production, and it is the principle that every Diamond Star person should keep in mind." It is understood that the company is now fully preparing to launch a series of new products--Class A high-end splicing doors. Mr. Lu introduced, "This new product is positioned at a relatively high-end level, and it can be said that there are very few in the market at present. It is quite heavy, and its various configurations have been comprehensively improved, and it is completely designed in accordance with the craftsmanship, with a very strong three-dimensional appearance. ."

After Diamond Star decided on the direction of transformation, the company's products were continuously optimized, and the technology was constantly being developed and upgraded. In 2010, the company stopped the use of transfer technology. Last year, the company also stopped the production of imitation copper doors. Now The market development goal of Diamond Star is to take 6A simulated copper doors, 3D quasi-bronze doors and the upcoming Class A splicing doors as the main force in the market, followed by other series of high-quality doors, and fully enter the mid-to-high-end market.

Employee training is very important

The quality of the company's products is constantly improving, which also means that employees need to put in more effort, but in the workshop of Diamond Star, all employees are working hard and not slack at all. Mr. Lu said with a smile: "I also have my own management methods for employees."

For the management staff, Mr. Lv has always attached great importance to training, from safety production to production process, to product quality or labor discipline, etc. Mr. Lv believes that the management of the company needs to be improved in all aspects.

Last year, most of the company's employee training was based on the internal organization of the company. In addition, the company also held a militarized procession ceremony every morning and evening to stimulate employees' work spirit of unity and improvement. However, Mr. Lu believes that such efforts are not enough. I feel that these can only guide employees in the situation, and now President Lu hopes to guide and motivate them from the inside.

This year, Mr. Lv plans to invite some training companies to provide overall, systematic and standardized training and guidance to the employees of the company to help the company enrich its cultural connotation. "The plasticity of employees is very strong. If the management can take the initiative to take the lead, the employees in the production line can work more actively." Mr. Lv believes that only when an enterprise's connotation and culture is enriched can it promote the development of production and thereby promote the development of production. Drive enterprise development.

Employee care must be in place

In addition to the training of management, it is also very important for companies to care for basic employees.

In Diamond Star, many employees take the dormitory as their home, because in it we can not only see a complete set of furniture and daily necessities, but also the digital TV specially equipped by the company for employees. The two-person dormitory is spacious and bright, and has The independent bathroom is such a clean, tidy and comfortable living environment that gives employees the feeling of home. According to Mr. Lv, the conditions of the former staff dormitory were not very good, but now the company needs to transform, the first is to improve the work efficiency of the staff. If the living environment of the staff is good, there will be no worries at work, and the work efficiency can be achieved only by steadfast work. real improvement.

In addition to renovating the dormitory, Diamond Star also cares for the employees' families very well. This year, Diamond Star specially allocated two vehicles to help transport the children of employees to and from school. Mr. Lv said: "In the past, employees would find a way to ask someone to pick up their children as soon as school was over. The work was not stable, and it was even more troublesome when it rained. Now the company sends a car to pick up and drop off the family. They can continue to work in peace.”

The company is so considerate of its employees, it can naturally win the hearts of employees. It is reported that at Diamond Star, 70% of the employees are more than 5 years old. Now that the company has relocated to Longyou, the employees are also very happy to follow the company to the new environment. Keep fighting.

Transformation continues

The relocation of the factory site is an important project in this year's Diamond Star transformation plan. There are still many detailed issues that will be followed up. The reward mechanism for employees is one of them. Mr. Lu told us that this year, the company has added an incentive measure, that is, employees who work for one year can get an additional cash reward of 2,000 yuan. In the future, this incentive mechanism will continue to be upgraded to reward those who have been accompanying the company's growth. And use this to condense the centripetal force of employees and give full play to the enthusiasm of employees.

The development goals of Diamond Star this year have been basically determined, and the daily output target will be increased by 20%-30% on the basis of last year. According to Mr. Lv, in the future, the development of Diamond Star will continue to focus on quality, increase production, and constantly run in with the market to create a miracle in the non-standard door industry.