For security door manufacturers, the impact of related industries cannot be ignored, such as the sluggish real estate industry, but to develop, it is necessary to expand the market. Generally speaking, for anti-theft door enterprises, there are mainly three sales channels: engineering orders, retail orders and foreign trade orders. At present, many anti-theft door manufacturers mainly focus on the project list, because the profit of retail anti-theft doors is relatively small, and the level and structure of the customers they contact are relatively complex, which requires high terminal control capabilities. Although the process of doing the project is relatively long, it is relatively simple, and more importantly, the profit is much considerable, so the focus of most dealers' work is not on the retail operation of the facade. However, when the business develops to a certain stage and needs to continue to expand sales, it is necessary to consider working hard on retail orders.
Especially in the current fierce market competition, the competition for engineering orders is becoming more and more fierce, and foreign trade orders are also greatly affected. If companies want to further expand sales and maintain a certain profit margin, they must make a difference in retail channels.
Security door manufacturers can expand retail channels from the following aspects:
Encourage dealers to carry out retail business
Manufacturers can encourage and promote dealers to develop more retail business by establishing model storefronts in certain areas.
Expand second- and third-tier markets
The development of the market has put forward higher requirements for channel flattening. At present, the vast majority of anti-theft door enterprises carry out channel expansion and market management through the business model of general agent. Some manufacturers have as many as 4 or 5 levels from the factory to the grassroots distributors. This multi-level model not only slows down the speed of market information collection and feedback, but also affects the implementation of corporate strategies.
With the development of the market, the channel sinking speed is accelerating. In the future market competition, second- and third-tier cities, and even county towns will become the main battlefield. To expand the second and third lines, if companies want to improve operational efficiency and profit margins, they must also consider flattening existing channels and reducing levels to reduce cost space, increase execution, maintain direct contact with the market, and increase market sensitivity.
Increase sales outlets
Expand the coverage of channels and better spread your products in the market. As a manufacturer, it is necessary to encourage channels to cover the sales outlets under its jurisdiction as much as possible. Because every more sales outlet is opened, it means one more sales opportunity. When the channel develops to a certain stage, it is necessary to start intensive cultivation. Even in a mature market, it is inevitable that there will be blank outlets or market shortcomings, which requires the cooperation of enterprises and distributors, in-depth analysis of the market situation, and breakthroughs one by one.
Speed up the promotion of new products
With the development of economy and the in-depth promotion of anti-theft door products in the market, the market demand of consumers has been further improved. They not only require the quality and safety of the products, but also the craftsmanship of the products is beautiful and generous. Customer needs come first. Enterprises must increase research and development efforts, and continuously introduce products with good quality and beautiful appearance to meet the needs of the market. It is particularly important to note that consumers' requirements for products are a process of continuous evolution, and they are always seeking innovation, change, and perfection.
At present, imitation is common in the security door industry, and the homogeneity is serious, and there is a lack of truly tasteful products and brands. If an enterprise wants to maintain its market position, it must strengthen the R&D and design capabilities of new products, and achieve the development of one generation, the promotion of the first generation, the reserve of the first generation, and the elimination of the first generation. business brings profits. Of course, the promotion of new products must be accompanied by certain effective publicity means. The benefits of doing so are obvious: it can let the market know new products at the first time, and it can also improve the confidence and initiative of dealers to sell new products, quickly seize the market, and let go of their opponents.
Use Internet Marketing
The e-commerce of building materials and home furnishing industry is booming, and no one can ignore the remarkable effect of the Internet in gathering popularity and convenient communication. Online shopping has become one of the main consumption channels for consumers, allowing more and more companies to achieve greater sales through the network.
Nowadays, B2B and B2C building materials and home furnishing sales models are developing rapidly, and some traditional building materials hypermarkets are also actively developing network marketing. Enterprises should conform to this trend, actively promote and sell products through channels such as the Internet, and increase their retail business.
