Regardless of whether it is a Tongmen enterprise or a store, if you choose the way of dealer channel sales, you must ultimately rely on dealers to complete the docking with consumers. How to handle the relationship between dealers has become an important part of the sales process of door enterprises and stores.

The relationship between enterprises and distributors

Through distributors, enterprises can grasp the development prospects of the entire region and even the whole country. How to prevent dealers from falling into the embarrassing situation of constantly looking for brands, manufacturers, changing brands, and changing manufacturers, and how to make dealers full of trust and confidence in their own brands, this is what enterprises need to do.

First of all, enterprises must practice "internal skills" well, and ensuring product quality is the first priority. Without good product quality, not to mention dealers, even consumers will not "pay". Quality is always the foundation of enterprise survival.

Second, the price of the product. This is not only what consumers care about, but also what dealers care about. Dealers are even more price sensitive than consumers. While ensuring the survival and development of the enterprise, we will give the biggest profit to the dealers, so that the dealers can get better returns.

Finally, cooperate with dealers. Whether the company has provided as many conveniences as possible for the dealers in terms of product consultation, publicity, and after-sales. Once the dealer has a problem, whether it can be solved through the best channel. The cooperation between enterprises and dealers not only provides products and technical solutions, but also provides more management and service platforms for dealers.

The relationship between stores and distributors

A series of issues such as store location, store positioning, management level, and rent are the most concerned by dealers. In the face of today's soaring prices, if the store does not regard the dealers as friendly and cooperative alliances, but chooses the idea of "fighting when disaster strikes", raises the rent, reduces the profit of the dealers, and only cares about the immediate interests, then the dealers can only struggle. . In this way, the trust between partners becomes suspicious, and it is more likely that the capital chain will break.

There is no doubt that stores supervise dealers and dealers serve customers. For example, a high-level store must improve its professional level of business and regulate internal management. A good store will supervise the dealers, and at the same time, will provide good quality and after-sales service. Dealers should also manage their own shopping guide. It is necessary to improve the quality of employees from the inside out to be more competitive than their peers. In addition to mastering the basic etiquette attitude, but also in-depth knowledge of sales skills. The store-dealer relationship is more like a brotherly relationship. While the store provides the venue, it can solve the problems of the venue for the dealer, so that the dealer can better serve the consumers.