It is understood that my country's high-end security door market capacity has tens of billions of yuan this year, and the high-end security door industry will maintain rapid growth in the next few years. With the rapid development of high-end residential quarters and villas in China, consumers' demand for high-end security doors is increasing day by day. High-end security door with fingerprint lock and other functions.

The high-end security door market is not only a market driven by demand, but also a market driven by technology. With the continuous use of new materials, new processes and new concepts, security doors have more and more functions and more and more attributes. As a result, high-end security doors came into being. According to a brand fingerprint lock manager, at present, a high-end anti-theft door may contain dozens of technological innovations, and only a certain fingerprint lock has a number of patented technologies. As we all know, technology can also create demand. As high-end anti-theft doors increasingly use technological and intelligent technologies, they will continue to stimulate consumers' purchasing needs.

It is understood that the high-end anti-theft door market is still dominated by engineering orders, and the price of tens of thousands of yuan will often discourage ordinary consumers in the home building materials market. After all, this price is aimed at high-end customers, not mass consumer groups. Therefore, it is still difficult to open up sales with the help of the retail market. However, some high-end anti-theft door brands will still open stores in high-end stores. Industry insiders said: "We open stores not to sell many products, but to enhance the brand image and let more customers know about our brand first. Sales are mainly based on engineering orders, and the boss has more high-end customer resources and a lot of engineering orders, so the sales situation is also very good."

With the rapid development of China's door industry in recent years, the market competition of China's door industry has become increasingly fierce, the homogenization competition has become more and more serious, and the market profits have been squeezed thinner and thinner. With the increasing improvement of people's material living standards and the improvement of people's requirements for safety protection, the development of high-end intelligent security doors with independent intellectual property rights has considerable market potential. According to relevant industry sources, the gross profit of some high-end anti-theft doors is even as high as 50%, which makes many large door enterprises eager to enter the market in advance and get a share of the pie as soon as possible.

For enterprises, seizing high-end products has both practical and strategic significance. From a practical point of view, after more than 20 years of development in the security door industry, ordinary products have low technical content, serious homogeneity, transparent prices, and small profit margins for manufacturers and distributors, which affects the further expansion of the market. Only by developing high-end anti-theft doors can we reshape the price system and obtain greater profits.

From a strategic point of view, many manufacturers can not only enrich product lines to meet wider consumer needs, but also play a role in dealing with competitors. When the brands of different companies operate in a market, it is only a few that can really become best-selling products in the market. However, after the brand has been accepted and recognized by consumers in this market, it has continuously improved its product line, exerted its brand tension, and met the needs of different consumer classes for security door brands, which can maximize market share.