Current Situation and Development of Anti-pry Door Industry
The security door industry has been developing in my country for more than 20 years. Due to the safety function of its products, it is increasingly favored by the market. In order to meet the needs of consumers, the security door market is constantly updating product materials. From iron doors, steel doors, and aluminum alloy doors to stainless steel doors and copper doors, the security door industry presents a thriving scene. However, with the continuation of the real estate regulation policy in the past two years, the real estate in more cities will show a downward trend in 2012. In addition, the cost of raw materials and labor costs will continue to rise. Security door enterprises will also face a decline in market share and profit. Diluted challenges.
In recent years, the price of raw materials such as steel has continued to rise, and the cost of anti-theft doors has also risen steadily. At present, the cost of producing a standard anti-theft door is close to 1,000 yuan. There are dozens of types of miscellaneous doors on the market under the banner of anti-theft doors, such as anti-pry doors, entry doors, closed doors, protective doors, steel doors, steel doors, metal entry doors, etc. The price ranges from a few hundred dollars to thousands of dollars. According to the analysis of industry insiders, nearly half of the anti-theft doors currently on the market do not meet the standard of anti-theft doors, but they are sold in the name of anti-theft doors. Continuously, which has brought a negative impact on the entire industry.
In the face of the mixed security door market mentioned above, can consumers really figure out the difference between these doors? Most people still feel confused when faced with this problem, and it is difficult to clearly tell the difference between these doors The difference, let alone the difference between the good and the bad. In order to facilitate and standardize the anti-theft door market, since June 30, 2008, the state has implemented a new standard for anti-theft doors. According to this new standard, no matter what the product itself is called, it is included in the "D" level and must be in accordance with the "D" grade requirements for production. According to the new standard, all entry doors, no matter what material or name, will be included in the ranks of anti-theft doors, and then re-divided into four grades A, B, C, and D according to the requirements of the new standard. While all non-standard doors and interior doors are called interior doors, security doors and interior doors will represent all types of doors on the market. In this way, it will help guide the market of the door and window industry to develop in a healthier and more active direction, and at the same time, it will also help protect the interests of consumers to a certain extent.
Looking at the current market affected by the entire property market, the situation is not optimistic, and security door companies are no exception. Industry insiders believe that the security door industry has reached a critical juncture of development, and it must be adjusted through channels and product innovation to stand out.
Anti-theft door + interior door mix and match: conducive to competition
Whether an anti-theft door enterprise can succeed in the market by adding interior doors depends on the brand strength of the enterprise. Security door enterprises should pay attention to maintaining their own brands, improve brand awareness, and establish a branded development route to maximize market recognition.
When the brands of different companies operate in a market, only a few can really become the best-selling products in the market, but after the brand is accepted and recognized by consumers in the market, it can continuously improve the product line and give full play to the brand's strength. Tension to meet the needs of different consumer classes for the brand. Then, through these brand products, it will expand to other product lines, open up the upper and lower industrial chains of the products, and achieve one-stop supporting services, which can not only stimulate consumption, but also facilitate the development of brands.
Every product has its own life cycle, especially with the rapid development of science and technology today, the life cycle of products is getting shorter and shorter, and the replacement is getting faster and faster. When a product enters the recession period, it is necessary to consider launching new products as soon as possible to fill the market vacancy. Therefore, technological innovation and innovation are the eternal themes of enterprise development. While focusing on brand building, we should also pay attention to the innovation and development of products. Only by taking into account the two at the same time can we ensure that the enterprise becomes bigger and stronger.
According to the "2011-2016 China Anti-theft Door Locks Market Analysis and Investment Prospect Research Report": At present, my country's real estate industry still maintains a development trend, which has stimulated the demand for doors and windows. Among them, the annual growth rate of my country's anti-theft door demand has reached 13.9%. %, the current demand for the door industry is about 170 million square meters per year, and it is still showing a good growth trend, so there is still a lot of room for the development of the security door market. In 2012, the market of anti-theft doors should not be underestimated, and what door enterprises have to do is to practice their internal skills, enhance the market competitiveness of their products, fundamentally improve their awareness of innovation, actively expand the rural market, and comprehensively improve service quality. To prepare for the anti-theft door market after the recovery, can also make the anti-theft door industry go further and healthier.
