In the era of such fierce competition in the non-standard door market, in order to achieve better development in such a fiercely competitive market, the non-standard door should be updated in time to use new marketing methods! We summarize as follows:
1. It is a marketing concept. Many non-standard enterprises have backward marketing concepts and are still in the stage of product concepts and sales concepts. Many companies still adhere to the market concept of "markets are like battlefields", lack the awareness of "competition and cooperation", and do not know how to "treat" competitors. Naturally It's a situation of "you die and I hurt". First of all, the innovation of marketing concepts requires enterprises to regard marketing as the core strategic thinking of non-standard enterprises, and adhere to the business philosophy of "economic activities are marketing-centered, marketing is market-centered, and markets are customer-centered". Establish the marketing concept of serving the market from product development and design to after-sales, take marketing as the focus of production and operation, take market development and quality service as the focus of marketing, and aim to improve customer satisfaction and increase corporate value , actively participate in market competition, actively expand marketing channels, strive for market share, and vigorously cultivate core competitiveness. Secondly, it is necessary to change from the idea of "competition" to the concept of "competition and cooperation".
2. It is the innovation of marketing management. Good employees can bring more and better benefits to non-standard enterprises. Non-standard door enterprises must provide a fair competitive environment for all their employees, so that all employees can be fully and effectively utilized and reasonably allocated, thereby cultivating higher knowledge and economic benefits. Marketing management can also be divided into four stages: plan release process; work implementation process; supervision, inspection, and standardization of the work process; summary, take measures, and improve the process. The middle two stages are often ignored by many non-standard companies, focusing only on results and ignoring the process. Process management has become the "weakness" of marketing management, and this stage is where the quality of marketing work lies. Marketing management innovation requires re-creating the marketing management mechanism from a new perspective, increasing the investment required for modern marketing departments, strengthening the construction of marketing teams, improving the overall quality of marketing personnel, establishing a sound marketing network, and strictly implementing pre-sales, The service concept of in-sale and after-sale service, improve the quality of marketing management, and effectively strengthen the management of marketing.
3. It is the innovation of marketing methods. The innovation of marketing methods for non-standard door manufacturers includes two aspects: one is technological innovation; the other is service innovation. Through technological innovation, we can realize the digitalization and informatization processing of the whole process of service and marketing business, and support the rapid response of customer service and quantitative management of business process with smooth information flow. Through service innovation, continuously strengthen service awareness, introduce new concepts, establish new mechanisms, and expand new connotations. Combined with the actual requirements of customers, establish the idea of "customers are gods, customers are friends", realize zero-distance service, and make customers satisfied.
4. It is the innovation of marketing strategy. Marketing strategy means that under the guidance of business ideas, non-standard enterprises determine marketing objectives through the analysis of the external environment and internal conditions of the enterprise, make the best combination of various elements of enterprise marketing, and formulate strategies to achieve this goal. Long-term policies and strategies. The overall composition of the marketing strategy includes: strategic guiding ideology, strategic goals, implementation of strategic plans, and marketing system, mode, method, culture, market positioning and other aspects. In order to implement the marketing strategy, non-standard door enterprises should be good at using various feasible marketing strategies and means to form a systematic overall strategy. Information collection, market research, product development, advertising pricing, promotion, pre-sale, in-sale, after-sale service and corporate culture, non-standard door corporate image building, etc., make full use of the rich experience and analytical skills accumulated over the years, and strive to meet market demand. Innovators and pioneers must be good at discovering and grasping the potential needs of the market, so as to gain the initiative in competition.
