The competition between door and window enterprises is not only the competition of technology, management and channels, but also the competition of corporate culture.

In the early stage of the door and window industry, merchants sell more door and window products themselves, and everyone shouts about product materials, product quality, and product functions; when the materials used by various merchants are similar and the products tend to be seriously homogenized, merchants turn to In order to sell the brand, such as: brand positioning, brand history, brand honor... But in the era of the dazzling variety of major brands, it is still difficult to stand out just by selling the brand. Among the many door and window brands, why do consumers choose you? Then you need to give the brand personality, with special personality, directly hit the target audience, instantly catch him, and impress him. As a result, the door and window industry has also upgraded from selling brands to selling culture.

Door and window enterprises should advocate reform thinking and innovative actions in the development process, including corporate mission, strategic goals, core values, operating concepts, and implementation norms.

Door and window enterprises need to continuously improve the level of enterprise management and brand image, realize the integration of enterprise culture construction and enterprise production and operation management, and form a long-term mechanism for enterprise culture construction based on system construction.

Under the new situation that the process of global economic integration is accelerating, it is particularly important to establish a long-term mechanism for corporate culture construction.