For the non-standard door industry, to deal with changes in the market, it is absolutely king to practice internal skills. In the complex market environment, what kind of strategy can hit the nail on the head and let the opponent kill with one move? The reporter believes that we can start from the following seven aspects.
Control the fashion trend
The design of non-standard door products should be the same as product design in other industries, focusing on the combination of aesthetics, so that the combination between the subtle and ingenious processing of the product in terms of vision and psychology, and the function and shape of the product is perfect. The popular styles predicted by fashion experts are for everyone to learn from, mainly including French romance, modern fashion, European palace, American pastoral, elegant white and black, neoclassical, post-luxury, Southeast Asian style, Persian style, futurism, etc.
The use of new materials is a shortcut for the design of wooden doors, such as new craft glass, new plates, special handles, matching hardware, sealing strips, art locks, creative paint effects, etc., especially hardware accessories in the design of wooden doors. It occupies a very important position in the industry, and an article says that "its status can be compared with the role of the engine in the automobile industry and the role of the CPU in the computer industry".
Differentiated Design
Differentiated marketing of products is a permanent key to victory. One of the key points facing the non-standard door industry now is that the independent development and innovation of products is seriously insufficient. Whoever can grasp the "highland" of product upgrades can lead the way and become the leader of the industry. sheep. Enterprises without product research and development will always be followers of the market, and it is difficult to make great achievements.
Diversified products
The diversified development of product series has broadened the road for enterprises and expanded the source of profit for dealers, reducing the survival risk of dealers in the economic crisis. The second strategy: enhance marketing power and realize brand appreciation.
Quality is the premise of survival, and brand is the guarantee of enterprise survival. After experiencing low-level business warfare methods such as product warfare, concept warfare, price warfare, and advertising warfare, non-standard door enterprises will eventually enter the high-level business warfare stage of brand warfare. Therefore, the brand war is known as the "last business war". If any non-standard door enterprise wants to win in the brand strategy, it must pay attention to brand development. Only by adopting sensible and pragmatic strategies in marketing and continuous innovation can non-standard door enterprises impress consumers, achieve good performance and establish their own brand image.
Internet Marketing
Network marketing has a wide range, fast speed, low cost, and no enterprise is absolutely limited by its own size, and can obtain information and display its advantages on an equal footing. It can make small enterprises rapidly expand their popularity, and network electronic marketing is a unique "weapon" for small and medium-sized enterprises. Every ordinary consumer is actively looking for "micro countermeasures" to deal with the financial crisis. It has become the choice of many people to turn more consumer demand to the Internet. Online shopping has also ushered in the best development opportunity. Small and medium-sized non-standard enterprises must be To seize this moment.
Strategic sales alliance
Now the popular form of brand alliance, looking for a well-known brand in each category. Everyone unites, promotes and does marketing together, and the effect is definitely 1+1 greater than 2. For non-standard door enterprises, it is also possible to unite some brand enterprises in the field of building materials to form a local brand alliance.
Integrate with multiple markets
At present, the attributes of the home building materials industry have also developed from the marginal building materials industry in the past to the cross-industry direction of furniture (housing), fashion, and culture. Decoration companies, model houses of sales offices, group buying fairs, home appliance stores, furniture stores, general supermarkets and other channels can be considered as target development markets.
